Dominate your industry in a niche, whether you are a local licensed professional or someone with sharing your advice, experience or expertise Set Yourself Apart and get featured in trusted 3rd party media outlets.
There are certain advantages that someone with authority, or celebrity status receives compared to someone that does not have authority.
Being sited on high authority media sites creates a major shortcut in reputation-building and industry credibility. You indirectly receive the credibility of the media site just by perception.
This is true both locally and online.
Once you receive ongoing 3rd party media coverage, marketing your professional services becomes much easier. Some of the elements that you need to get opportunities is:
Media Kit – This should be on your website. And if you do any speaking at seminars or conferences, you can submit that media kit that includes your expert status. You will be chosen over your competition.
Press Room – The press releases that are distributed about you (locally, nationally and online) should be placed in your website press room so reporters that may be looking for subject matter experts in your industry can more easily find you to interview.
In the past you may not have had the confidence or you may have not gotten a new client. After positioning yourself as an authority, you will become that chosen person. Why wouldn’t someone want to work with you knowing you have been seen on ABC, CBS, ABC, Fox and CNN!!!!
You may become a desirable guest for local TV and radio programs
With all these promotion opportunities, you stand a good chance of increasing becoming well recognized in the community.
And it’s not just that you can “get more clients” with more visibility, thanks to your media authority: Being more in demand allows you to…
Raise (or lower) your prices to suit your market, as well as your needs
Raise your rates
Create new business opportunities (e.g. adding coaching workshops etc.)
Receive networking invitations – as a guest, presenter or even guest speaker at prominent local event
Your photo, logo, colors and graphics will be highly visible throughout the internet. Becoming an “instant expert” in your narrow niche will help brand you in people’s minds as the go-to professionals
How about we get those awards, certificates and accolades off your websites and on the web!!
And even though you never want to list your award simply as a brag-fest, there is no doubt that winning awards simply fortifies your rock-solid reputation and propels you towards the head of your elite pack.
And even if it’s not the Pulitzer Prize, but instead the Dinky Award for Best New professional at dinky.com, an award is still an award. It lets people know that someone thought you and your business were the best in your field!
Have you ever stood in front of a client; or in front of a meeting or workshop audience; and thought: “Why would they ever want to listen to me?”
If you have, you will especially appreciate this particular benefit.
Think of the ninety-five per cent among your competitors who have never even so much as published an original article, and knowing that you have been featured in multiple highly respected and recognized publications is something others only dream about achieving and this should surely boost your confidence – and help you capture your audience, with assurance.
If your business strives for excellence, caters exclusively to its target client, and focuses on top customer service, this is one of your most powerful benefits of all.
A client selling you to other clients is the most powerful promotion of all: One which no advertising can replace, if you are looking to build a stable of loyal, repeat clients.
You don’t have to spend tens of thousands on advertising dollars. You don’t need a $10,000 a month publicist, you just need someone to keep you top of mind and consistently producing relevant content online.
The types of returns we’re talking about are:
– Ready to buy what you’re selling
– So you can be more choosy, and pick good clients who pay better
– invitations to be keynote speaker at local and national business or industry events
Commanding a higher fee
for those paid opportunities – as well as for teaching classes, or holding workshops or other events
Commanding a higher price for your specialty, “signature” product
– Your business stands a good chance of becoming the latest “buzz”, appearing in every local media and recommended on social networks; or by word-of-mouth
Position yourself properly to receive these ten benefits, and you will be miles ahead your competition, but who do not know what you are going to know, by the time you’ve finished reading this information!