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What is Media Authority?

Most business owners market their services instead of their Leadership and Authority

It’s the process of leveraging media and credible 3rd party citations to position yourself as an expert or celebrity and then that authority opens the door for more opportunities, customers and exposure which ultimately will increase your sales and conversions.


In an article in the Huffington Post,

Jack Mize, the co-host of Authority Alchemy, a weekly podcast on authority marketing explains, “You begin to position yourself as an authority by consistently providing useful information to your audience — information which solves problems, offers solutions and addresses needs. Your audience finds you, in great part, simply as a result of you positioning yourself as an educator and advocate for their success.”

 Authority Marketing matters because People buy from “People they know, like and trust.”

After establishing your authority in your Industry, you no longer have to chase prospects and sales leads, you can begin to charge higher fees and you may find that you will be sought after.

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.

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